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Data protection information

Data protection information

The party responsible fordata processing is:
Alsterbrand GmbH
Gutenbergring 26a
22848 Norderstedt

Email: info@alsterbrand.de

Phone: +49 40 46898546

Thank you for your interest in our online store http://www.kashmar.de. The protection of your privacy is very important to us.
Below we inform you in detail about the handling of your data.

1. access data and hosting

You can visit our website without providing any personal information.
Each time a website is accessed, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access.
This access data is analyzed exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer.
This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in a correct presentation of our offer in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.
All access data will be deleted no later than seven days after the end of your visit to our website.

Hosting

The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf.
Unless otherwise stated in this privacy policy, all access data and all data collected in the forms provided on this website will be processed on their servers.
If you have any questions about our service providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

2. data processing for contract processing and for establishing contact

2.1 Data processing for contract processing

For the purpose of contract processing (including inquiries about and processing of any existing warranty and service disruption claims as well as any statutory updating obligations) in accordance with Art. 6 para. 1 sentence 1 lit. b GDPR, we collect personal data if you provide it to us voluntarily as part of your order.
Mandatory fields are marked as such, as in these cases we absolutely need the data to process the contract and we cannot send the order without it.
Which data is collected can be seen from the respective input forms.
Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this privacy policy.
Once the contract has been fully processed, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 para.  1 p. 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

2.2 Customer account

Insofar as you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account and storing your data for further future orders on our website.
Deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in this privacy policy or via a function provided for this purpose in the customer account.
After deletion of your customer account, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 p. 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

2.3 Making contact

In the context of customer communication, we collect data to process your inquiries in accordance with Art. 6 para. 1 p. 1 lit. b GDPR, if you voluntarily provide us with personal data when contacting us (e.g. via contact form or e-mail).
Mandatory fields are marked as such, as in these cases we absolutely need the data to process your contact.
Which data is collected can be seen from the respective input forms.
Once your request has been fully processed, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 p. 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

3. data processing for the purpose of dispatch processing

For the fulfillment of the contract pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.

4. data processing for payment processing

We work with the following partners to process payments in our online store: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction processing

Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers, who work for us as part of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for processing the payment.
This serves the fulfillment of the contract pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required for processing the payment themselves, e.g. on their own website or via a technical integration in the ordering process.
In this respect, the privacy policy of the respective payment service provider applies.
If you have any questions about our partners for payment processing and the basis of our cooperation with them, please use the contact option described in this privacy policy.

4.2 Data processing for the purpose of fraud prevention and optimization of our payment processes

If necessary, we provide our service providers with further data, which they use together with the data necessary for processing the payment as our processors for the purpose of fraud prevention and the optimization of our payment processes (e.g. invoicing, processing of contested payments, accounting support).
This is in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR to safeguard our legitimate interests in our protection against fraud and efficient payment management, which predominate in the context of a balancing of interests.

5. cookies and other technologies

In order to make visiting our website attractive

5.1 General information

In order to make our website more user-friendly and to enable the use of certain functions, we use technologies on various pages, including so-called cookies.
Cookies are small text files that are automatically stored on your end device.
Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies).
Other cookies remain on your end device and enable us to recognize your browser on your next visit (persistent cookies).
We use such technologies, which are absolutely necessary for the use of certain functions of our website (e.g. shopping cart function).
These technologies are used to collect and process the IP address, time of visit, device and browser information as well as information about your use of our website (e.g. information about the contents of the shopping cart).
In the context of a balancing of interests, this serves overriding legitimate interests in an optimized presentation of our offer in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR.
In addition, we use technologies to fulfill the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing.
Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy.
You can find the cookie settings for your browser under the following links Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™ Insofar as you have consented to the use of technologies pursuant to Art. 6 para. 1 p. 1 lit. a GDPR, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy.
Alternatively, you can also visit the following link: https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/. If you do not accept cookies, the functionality of our website may be restricted.

5.2 Use of Borlabs to manage consents

We use the Borlabs Cookie Plugin (“Borlabs”) on our website to inform you about the cookies and other technologies that we use on our website and to obtain, manage and document your consent to the processing of your personal data by these technologies.
This is in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR to fulfill our legal obligation pursuant to Art. 7 para. 1 GDPR to be able to prove your consent to the processing of your personal data, to which we are subject.
Borlabs is an offer from Borlabs – Benjamin A. Bornschein Georg-Wilhelm-Str.
17, 21107 Hamburg, Germany.
When you visit our website, the Borlabs web server stores a so-called Borlabs cookie, which contains information about the cookie runtime and version, device and browser information as well as information about your consent behavior.
Personal data is not transmitted to Borlabs in this process.
Your data will be deleted after one year unless you expressly consent to further use of your data in accordance with Art. 6 para. 1 p. 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

6. use of cookies and other technologies for web analysis and advertising purposes

Insofar as you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, we use the following cookies and other third-party technologies on our website.
The data collected in this context will be deleted once the purpose has ceased to apply and we have stopped using the respective technology.
You can revoke your consent at any time with effect for the future.
Further information on your revocation options can be found in the section “Cookies and other technologies”.
Further information, including the basis of our cooperation with the individual providers, can be found under the individual technologies.
If you have any questions about the providers and the basis of our cooperation with them, please use the contact option described in this privacy policy.

6.1 Use of Google services for web analysis and advertising purposes

We use the following technologies of Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). The information automatically collected by Google technologies about your use of our website is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it will be shortened by activating IP anonymization before it is stored on Google’s servers. Only in exceptional cases will the full IP address be transmitted to a Google server and shortened there. Unless otherwise specified for the individual technologies, data processing is carried out on the basis of an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in the
Google’s privacy policy.

Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information as well as information on your use of our website), from which user profiles are created using pseudonyms.
Cookies may be used for this purpose.
Your IP address will not be merged with other Google data.
Data processing is carried out on the basis of an agreement on order processing by Google.

Google Maps

For the visual presentation of geographical information, Google Maps collects data about your use of the Maps functions, in particular the IP address and location data, transmits it to Google and then processes it.
We have no influence on this subsequent data processing.

Google Fonts

For the uniform presentation of content on our website, data (IP address, time of visit, device and browser information) is collected by the “Google Fonts” script code, transmitted to Google and then processed by Google.
We have no influence on this subsequent data processing.

6.2 Use of Facebook services for web analysis and advertising purposes
Use of Facebook Pixel

We use the Facebook pixel as part of the following technologies of the Meta Platforms Ireland Ltd.4 Grand Canal Square, Dublin 2, Ireland (“Facebook (by Meta)” or “Meta Platforms Ireland”). Facebook Pixel automatically collects and stores data (IP address, time of visit, device and browser information as well as information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter), from which usage profiles are created using pseudonyms. For this purpose, a cookie is automatically set by the Facebook pixel when you visit our website, which automatically enables your browser to be recognized by means of a pseudonymous cookie ID when you visit other websites. Facebook (by Meta) will merge this information with other data from your Facebook account and use it to compile reports on website activity and to provide other services related to website activity, in particular personalized and group-based advertising. The information automatically collected by Facebook (by Meta) technologies about your use of our website is usually transferred to a server of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. If we are responsible for the transfer of data to the USA, our cooperation is based on standard data protection clauses of the European Commission. Further information about data processing by Facebook can be found in the privacy policy of
Facebook (by Meta).

7. social media

Our online presence on Facebook (by Meta), Instagram (by Meta)

Insofar as you have given your consent in accordance with Art. 6 para.
1 sentence 1 lit.
a GDPR, your data will be automatically collected and stored for market research and advertising purposes when you visit our online presences on the social media mentioned above, from which user profiles are created using pseudonyms.
These can be used, for example, to place advertisements within and outside the platforms that presumably correspond to your interests.
Cookies are generally used for this purpose.
For detailed information on the processing and use of data by the respective social media operator as well as a contact option and your rights and settings options for protecting your privacy, please refer to the providers’ data protection notices linked below.
If you still need help in this regard, you can contact us. Facebook (by Meta)
is an offer from Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland (“Meta Platforms Ireland”). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is usually transferred to a server of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in the context of a visit to a Facebook (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found here. Instagram (by Meta) is an offer of Meta Platforms Ireland Ltd, 4 Grand Canal Square, Dublin 2, Ireland (“Meta Platforms Ireland”) The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is usually transferred to a server of Meta Platforms, Inc, 1 Hacker Way, Menlo Park, California 94025, USA and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. Data processing in the context of visiting an Instagram (by Meta) fan page is based on an agreement between jointly responsible parties in accordance with Art. 26 GDPR. Further information (information on Insights data) can be found
here.

8. contact options and your rights

8.1 Your rights

As the data subject, you have the following rights:

  • in accordance with Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
  • in accordance with Art. 16 GDPR, the right to demand the immediate correction of incorrect or incomplete personal data stored by us;
  • in accordance with Art. 17 GDPR, the right to demand the deletion of your personal data stored by us, unless further processing is necessary.
    • to exercise the right to freedom of expression and information;
    • to fulfill a legal obligation;
    • for reasons of public interest or
    • is necessary for the establishment, exercise or defense of legal claims;
  • in accordance with Art. 18 GDPR, the right to demand the restriction of the processing of your personal data, insofar as
    • the accuracy of the data is disputed by you;
    • the processing is unlawful, but you object to its erasure;
    • we no longer need the data, but you need it to assert, exercise or defend legal claims, or
    • you have objected to the processing pursuant to Art. 21 GDPR;
  • in accordance with Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request the transfer to another controller;
  • in accordance with Art. 77 GDPR, the right to lodge a complaint with a supervisory authority.
    As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.
Right to object Insofar as we process personal data as explained above in order to safeguard our legitimate interests, which outweigh your interests, you can object to this processing with effect for the future.
If the processing is carried out for direct marketing purposes, you can exercise this right at any time as described above.
If the processing is carried out for other purposes, you only have the right to object if there are grounds relating to your particular situation.
After exercising your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.
This does not apply if the processing is for direct marketing purposes.
In this case, we will no longer process your personal data for this purpose.
8.2 Contact options

If you have any questions about the collection, processing or use of your personal data, for information, correction, restriction or deletion of data as well as revocation of consent given or objection to a particular use of data, please contact us directly using the contact details in our imprint.
Privacy policy created with the Trusted Shops legal text editor in cooperation with FÖHLISCH Rechtsanwälte.

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